Woodlot Skin

Industry
Beauty
Scope of Work
Brand Strategy
Packaging Design
Sustainability
Climate Action Notes
Recyclable Glass Vessels
FSC Certified Paper
Client
Woodlot
Year
2019
Copywriting for Woodlot skincare.
Packaging design for natural skincare line, Woodlot
Packaging design for natural skincare line, Woodlot

A personal conversation written about a woman’s journey from the vanity of human desire to the purity of self love. 

In this light, “She” is mother earth. The one who bore us so purely, so perfectly. When we return to her, we return to a simple way—innately stripping away the man made ingredients that do more harm than good. In returning to her with the wisdom of self growth, we find ourselves, natural and beautiful in her eyes.

In a world of heavily marketed cosmetic and skincare brands on perfectly adorned models, our idea of beauty and youth can be skewed, even when we claim to have a healthy reflection of what we see in the mirror, the inner critic speaks loudly at times.

Packaging design for natural skincare line, Woodlot

Arithmetic’s packaging program for Woodlot Skincare is an ode to this love story. One of patience, of whole love for the earth and in that, self-love. The myriad of metallic flecks and muted jewel tones adorning the boxes are inspired by Mother Earth’s jewelry box of minerals and stone.

Packaging design for natural skincare line, Woodlot
Packaging design for natural skincare line, Woodlot
Packaging design for natural skincare line, Woodlot

PHOTOGRAPHY:
MAKITO INOMATA

ART DIRECTION & STYLING:
MARGHERITA PORRÀ