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![Copywriting for Woodlot skincare.](https://arithmeticcreative.com/app/uploads/2021/10/WL-08-06.jpg)
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-03.jpg)
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-02.jpg)
A personal conversation written about a woman’s journey from the vanity of human desire to the purity of self-love.
In this light, “She” is mother earth. The one who bore us so purely, so perfectly. When we return to her, we return to a simple way—innately stripping away the man made ingredients that do more harm than good. In returning to her with the wisdom of self-growth, we find ourselves, natural and beautiful in her eyes.
In a world of heavily marketed cosmetic and skincare brands on perfectly adorned models, our idea of beauty and youth can be skewed, even when we claim to have a healthy reflection of what we see in the mirror, the inner critic speaks loudly at times.
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-06.jpg)
Arithmetic’s packaging program for Woodlot Skincare is an ode to this love story. One of patience, of whole love for the earth and in that, self-love. The myriad of metallic flecks and muted jewel tones adorning the boxes are inspired by Mother Earth’s jewelry box of minerals and stone.
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-04.jpg)
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-07.jpg)
![Packaging design for natural skincare line, Woodlot](https://arithmeticcreative.com/app/uploads/2021/10/WL-05.jpg)