Woodlot is a home and body care brand dedicated to the use of pure and natural ingredients. Their soap bars are crafted in small batches using traditional methods. Using nature inspired colours, Arithmetic worked to communicate the true essence of the natural ingredients.
If each of the scents of these naturally crafted soap bars could have a colour (they are dye free), it would be a rainbow of memories ranging from an herb garden to a forest walk. Designed to be equal parts soothing and invigorating, the box design is a one piece construction created to stand out on shelf regardless of the position and to create a colourful impact for the consumer.
ART DIRECTION & STYLING: