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ARITHMETIC WAS FOUNDED 19 YEARS AGO FROM A VISION OF A DIFFERENT FUTURE—HEAL THE EARTH, HELP HUMANS, SERVE HUMANITY THROUGH DESIGN. WE FORECAST CHANGE. WE ENVISION AN IMPROVED TOMORROW AND WE BUILD BRANDS THAT CONNECT ON A HUMAN LEVEL, RICH WITH EMOTION. WE APPROACH CLIMATE IMPACT BY DESIGNING DISRUPTIVE METHODS. WE IS ALL OF US, WORKING TOGETHER TOWARDS THIS VISION.
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PENTAWARDS 2024 JUROR, MARGHERITA PORRA, CREATIVE DIRECTOR OF ARITHMETIC
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PULP JOURNAL COVER FEATURE
"This is a moment. Humbled to be featured on the cover of the 10 Year Anniversary edition of the prestigious London-based Pulp Journal publication by luxury Italian paper house Fedrigoni. The revered John L Walters interviewed me (a career honour!!!) about our twenty year perspective on sustainability and how we have been defining the new luxury through these practices which commit to craftsmanship and quality. Deeply grateful for this recognition. —Margherita
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SUSTAINABILITY STRATEGY
ARITHMETIC’S DESIGN PROCESS IS CENTRED IN SUSTAINABLE LUXURY. WE USE DISRUPTIVE METHODS TO APPROACH OUR CLIMATE CONSCIOUS DESIGN. TO ALIGN YOUR ACTIONS WITH VALUES.
80% OF CONSUMERS ARE WILLING TO PAY MORE FOR PACKAGING THAT IS BIODEGRADABLE and made of recycled or recyclable materials.
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FROM THE GROUND UP 2024
MARGHERITA PORRA WAS HONOURED TO SPEAK AT THE FROM THE GROUND UP CONFERENCE 2024 AS AN EXPERT ON SUSTAINABLE PACKAGING.
