SKIPPY’S WAS DREAMED UP BY A COUPLE OF FRIENDS COMMITTED TO CREATING THE PERFECTLY POPPED POPCORN. THE PLAYFUL LOGO IS INSPIRED BY A FRESHLY POPPED KERNEL OF POPCORN WITH ROUND, AIRY EDGES ENVELOPING THE HERITAGE-INSPIRED TYPOGRAPHY WITHIN. A BREAKTHROUGH MARKET STRATEGY, BRANDING AND PACKAGING REFLECT THIS BRAND’S PLAYFUL APPROACH TO THE PERFECT POP. EMBEDDING SKIPPY’S HAPPY, HELPFUL TEMPERAMENT INTO EVERY DETAIL OF THE PACKAGING FROM COPYWRITING TO THE SET OF CUSTOM PATTERNS THAT ADORN EACH BAG.
THE GRAPHIC PATTERNS THAT ADORN EACH BAG ARE INSPIRED BY NOSTALGIC MOTIFS FROM THE PAST. GINGHAM TABLECLOTHS, PLAID SHIRTS, AND FOLK ART KITCHEN APRONS ARE ALL REMINISCENT OF TIME SPENT SURROUNDED BY FRIENDS, FAMILY AND GOOD FOOD. THE CUSTOM PATTERNS DIFFERENTIATE THE DISTINCT FLAVOUR PROFILES OF EACH SKU. AN AIRY WINDOW AT THE BOTTOM LEFT OF EACH BAG PROVIDES CUSTOMERS WITH A GLIMPSE OF THE FLAVOURFUL POPCORN INSIDE. LIGHT HEARTED ILLUSTRATIONS PRINTED ON THE BACK OF THE BAGS TELL THE STORY BEHIND THE DELICIOUS FLAVOUR PROFILES.
