![Award winning packaging and branding design for jewelry brand, Melanie Auld.](https://arithmeticcreative.com/app/uploads/2021/10/MA_1_AWARDS-02-02-2200x1912.jpg)
Inspired by the sun-bleached earthen walls that line the cobblestone streets of Puglia, Italy, Melanie Auld’s packaging suite is imbued with the cherished memory of a place once visited. The earthy-quartz tone pays homage to the founder’s love of life, travel and the memories she’s collected along the way. We meticulously sourced custom-dyed silk chiffon ribbons and linen in the brand colour to represent the tapestry of her experiences. The boxes, produced in a textured paper stock with tactile blind debossed details, were custom-engineered to achieve a distinct square profile for an elevated unboxing experience. Through the symbolic use of colour and texture, the Melanie Auld packaging suite channels the fullness of life into physical form.
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Design with thoughtful intention—these bespoke bags were lovingly created by hand using natural silk chiffon for the handles and ultra-thick textured card stock for resilience in the most beautiful custom earthy-quartz colour. Packaging that is beautiful as is to gift in and resilient enough to keep long after for multiple purposes. Re-use the bag to carry your lunch or repurpose the stunning paper for love notes—and definitely cut the silk chiffon handle off and tie it in your hair.
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Hand drafted patterns for custom design textile pouches, linen and silk chiffon ribbon dye matched to brand colour
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