Melanie Auld

Industry
Fashion
Scope of Work
Brand Strategy
Packaging Design
Package Architecture
Sustainability
Pattern Drafting
Climate Action Notes
Plastic Free
FSC Certified Paper
Millboard (Paper Industry By-Product) Core
Awards
GDUSA American Package Design Award, 2020
Year
2019
Award winning packaging and branding design for jewelry brand, Melanie Auld.

Our jewelry packaging suite for Melanie Auld was designed to embody the collector in everyone. Inspired by the brands’ founder, we lovingly sourced textured paper, custom dyed linen and silk chiffon ribbons to represent a tapestry of her experiences. The nude colour emotes a love of life and exploration, as the blind embossed motif is a cherished reminder of a place once visited.

Design with thoughtful intention — These bespoke bags were lovingly created by hand using natural silk chiffon for the handles and ultra-thick textured card stock for resilience in the most beautiful custom nude colour. Packaging that is beautiful as is to gift in and resilient enough to keep long after for multiple purposes. Re-use the bag to carry your lunch or repurpose the stunning paper for love notes — and definitely cut the silk chiffon handle off and tie it in your hair.

Hand drafted patterns for custom design textile pouches, linen and silk chiffon ribbon dye matched to brand colour

An expressive blind de-boss for maximalism minimalism. One of many touch points that we designed for Melanie Auld Jewelry

PHOTOGRAPHY:
GABRIEL CABRERA

STYLING:
MARGHERITA PORRÀ
& CARL OSTBERG