Living Alchemy

Industry
Health & Wellness
Scope of Work
Brand Strategy
Packaging Design
Logo / Brand
Copywriting
Editorial
Website
Illustration
Climate Action Notes
Recyclable Glass Bottles
Cardstock Boxes
Awards
GDUSA American Health & Wellness Award, 2017
Year
2016
Award winning branding and packaging design for Living Alchemy vitamins and supplements.

The founder and formulator of Living Alchemy created the highest quality certified organic, whole food supplements and enlisted Arithmetic to create a full brand and packaging suite. We developed the logo, art direction, illustrations, packaging and photography to encompass the brand’s focus on balance, purity, wisdom and self-love.

Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.

Throughout history, every culture has traditionally fermented its most prized foods to preserve and enhance their flavours and benefits. Naturally, the process works towards balance and perfection in form and function. Living Alchemy products are created with a unique kefir-kombucha fermentation process which develops the nutrients in the ingredients, bringing out the complexity and advantageous effects. Striving toward the full potential of your health and trusting in the wisdom of nature are fundamental acts of self care; Living Alchemy embodies a trustworthy brand with natural purity in mind, to give buyers a safe choice for healthful supplements.

Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.

Settling on black and white as the primary brand colours, Arithmetic aimed to first and foremost, demonstrate purity, reliability and scientific rigor through the Living Alchemy brand. The secondary colour palette, which is limited to being used as accents, is a rainbow of colourful tones which speak to the natural array of ingredients within the products. Patterns consisting of ingredient illustrations were created to communicate the transparency of the brand and their focus on using pure, natural components. At its core, Living Alchemy is a wellness brand that helps people take the first step towards living their healthiest life.

Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.
Branding and packaging design for Living Alchemy.

PHOTOGRAPHY:
MAKITO INOMATA

ART DIRECTION:
MARGHERITA PORRÀ

STYLING:
MARGHERITA PORRÀ & ELIZABETH VEGH