Alive & Rise

Industry
Food & Beverage
Scope of Work
Brand Strategy
Packaging Design
Copywriting
Website
Design Notes
Branding, Naming & Packaging Design
Client
Alive & Rise
Year
2017

Alive & Rise breads are crafted by passionate makers dedicated to honouring authentic baking processes. Arithmetic created a naming strategy and packaging program that pays homage to these values. 

Branding and packaging design for Alive & Rise bread.

Each loaf of bread Alive & Rise bakes is a revival of the traditional fermentation process, rich in nutritious qualities that preserve the germ, support digestive health and create a delicious taste. Fermentation is a natural metabolic process that converts sugar into acids and gases. In short, this means fermented bread is more alive, closer to the freshness of the earth and simply better for you. 

Branding and packaging design for Alive & Rise bread.
Copywriting and brand story for Alive & Rise bread.

Arithmetic’s naming strategy and solution tells the story of the breads’ main characteristic as well as the aspirational qualities of the consumer. Our approach to this design was inspired by the true Canadian Maker. We harnessed the spirit of the greatness of Canada’s supernatural landscape and the farmers that cultivate and harvest the finest quality ingredients on our land and translated it into a graphic program that communicates the quality and care put into each product. Pure and honest integrity are expressed through thoughtfully composed copy and simple, wholesome graphics on each bag.

PHOTOGRAPHY:
MAKITO INOMATA

ART DIRECTION:
MARGHERITA PORRÀ

STYLING:
MARGHERITA PORRÀ
& ELIZABETH VEGH