United & Free

Industry
Beauty
Scope of Work
Brand Strategy
Packaging Design
Package Architecture
Logo / Brand
Copywriting
Sustainability
Trend Forecasts
Editorial
Social Media
Product Development
Illustration
Climate Action Notes
Recyclable Glass Bottles
50% Post-Consumer Recycled Plastic Lids
Custom Bagasse (sugarcane by-product) Packaging
FSC Certified Paper
Awards
GDUSA American Package Design Award, 2021
Year
2021
Award winning packaging and branding design for skin care, hair care brand United & Free.
United & Free logo design, branding for gender-neutral skincare brand.

We co-created a body and hair care brand intending to eliminate the amount of packaging in your bathroom by making multi-purpose products that offer three solutions.

Waste conscious packaging design for skin and hair care brand united & Free.

Waste inspired brand packaging — our climate positive design process involves countless hours of research to source materials which are created from the earth and can go back into the earth.

The custom form of the outer packaging outlines the curvature of the vessel held within, a metaphor for transparency that is foundational to United & Free’s values. The bagasse packaging can be composted after the package is opened, closing the loop.

The bottle revealed inside, flooded in the brand’s signature blue, is glass which is made from sand. It’s 100% recyclable. The lid is made from 50% post-consumer recycled plastic.

Copywriting for United & Free skincare
Custom monogram design for vegan skin and hair care brand United & Free
Begasse outer packaging made from sugarcane waste for skincare brand United & Free
Waste conscious packaging design for skin and hair care brand united & Free.
Plant cellulose comb in custom brand blue for United & Free

Closing the circle—plant cellulose combs made from wood pulp and acetic acid derived from vinegar. The blue flecked comb, debossed with the United & Free monogram, will biodegrade under the correct conditions.

The comb is packed in an FSC-certified 100% recycled paper stock pouch with blind debossed details. We created a custom dieline with a curved flap that echoes the shape of the comb held within. The pouch can be used to store the comb, or easily recycled in regular recycling streams.

Plant cellulose comb in custom brand blue with FSC Certified paper pouch for United & Free
Plant cellulose comb in custom brand blue with FSC Certified paper pouch for United & Free
United & Free editorial campaign, photography and art direction for vegan skin care brand.
United & Free editorial campaign, photography and art direction for vegan skin care brand.
United & Free editorial campaign, photography and art direction for vegan skin care brand.

We envision a future where we don’t need to choose between our body’s needs and the Earth’s needs.

The United & Free brand is built on the idea that to make change you must first be change. You must self explore and self educate to grow. Then, once free from what holds you back, united with your values and action, you are in a position to unite fully with others, to support them in their journey of growth. Together, eyes open, looking forward to the greater change that humanity calls upon us now. 


This is the Super Future.

United & Free editorial campaign, photography and art direction for vegan skin care brand.
Body study photographic art direction for skin care brand United & Free
Body study photographic art direction for skin care brand United & Free

The study of human and land. Nothing exists alone—earth connects all. We exist together. Thrive together.

This is a journey united. It includes us all. It is imperfect, but vital. We envision an inclusive world — where expression thrives. Where humans and Earth coexist in unity. This is a mission for a healthier home. This is care for all bodies. You are welcome here. 

PRODUCT PHOTOGRAPHY:
GABRIEL CABRERA

EDITORIAL PHOTOGRAPHY:
DARIAN WONG
Art direction:
MARGHERITA PORRÀ

STYLING:
MARGHERITA PORRÀ, ELIZABETH VEGH & SYDNEY TOEWS