The art of living makes little distinction between work and play, labour and leisure, mind and body, love and creation — there is rarely division. The pursuit of fully immersed artisanal creativity is the vision and the adventure.
The overarching art direction was born from a fascination of the mid-war transitional period between Art Nouveau and Art Deco. Wherein flowing curvatures migrated to geometric poetry. As two distinct styles that sit side by side in art history’s time-line, we asked the question, what was the bridge between the two styles — how do you go from Art Nouveau’s infamous Alphonse Mucha-esque overly styled, curved and decadent line work towards a more geometric bursting style? What would the style in-between those two periods look like?
This was our inspiration for the details found throughout the space, not geometric and not overly ornate — a middle ground, a marriage of the two distinct periods.
All things are better when shared
with someone cherished.
We designed a hand-painted, gold-leafed mural that integrated Chinoiserie elements and the brand’s mascots; pairs of peacocks. Distinctive use of Art Nouveau curving line work in an understated means intertwined into Chinoiserie floral and bird scene motifs create an unexpected story. It took two weeks to hand paint the mural and used three colours.
We designed the La Glace team uniforms to be playful and emotive of the brand story. Belgium linen aprons were custom made with inset eyelet trim and adorned with a set of three pins; our peacock mascot, a Deco ice-cream cone and the logotype.
From the interior design, furniture design, branding, custom packaging, custom shopping bag design, wall mural art, art direction, custom apron and uniform design, custom ice cream vessel design, brass menu board to the retail signage, we poured our hearts into creating an emotional brand experience for the luxury Ice Cream Parlour, La Glace.