La Glace

Industry
Food & Beverage
Scope of Work
Brand Strategy
Packaging Design
Package Architecture
Logo / Brand
Copywriting
Sustainability
Props & Styling
Signage Program
Industrial Design
Interior Design
Furniture Design
Illustration
Mural Design
Climate Action Notes
Recyclable glass vessels
FSC certified paper shopping bags
Awards
GDUSA American Package Design Award, 2019
Pentaward Bronze, 2018
Restaurant & Bar Interior Design Award, Finalist, 2018
Year
2017
Award winning packaging, branding and interior design for gourmet ice cream shop, La Glace.

The art of living makes little distinction between work and play, labour and leisure, mind and body, love and creation — there is rarely division. The pursuit of fully immersed artisanal creativity is the vision and the adventure.

Label design and branding for La Glace ice cream.
Custom milk glass ice cream jars for La Glace.
Custom milk glass ice cream jars for La Glace.

The overarching art direction was born from a fascination of the mid-war transitional period between Art Nouveau and Art Deco. Wherein flowing curvatures migrated to geometric poetry. As two distinct styles that sit side by side in art history’s time-line, we asked the question, what was the bridge between the two styles — how do you go from Art Nouveau’s infamous Alphonse Mucha-esque overly styled, curved and decadent line work towards a more geometric bursting style? What would the style in-between those two periods look like?

This was our inspiration for the details found throughout the space, not geometric and not overly ornate — a middle ground, a marriage of the two distinct periods.

Branding and packaging design for La Glace ice cream shop.
Interior design and signage for La Glace ice cream shop.

All things are better when shared
with someone cherished.


 

Custom hand painted mural and interior design for La Glace ice cream shop.
Hand painted mural with custom pattern for interior design of La Glace ice cream shop.
Hand painted mural with custom pattern for interior design of La Glace ice cream shop.

We designed a hand-painted, gold-leafed mural that integrated Chinoiserie elements and the brand’s mascots; pairs of peacocks. Distinctive use of Art Nouveau curving line work in an understated means intertwined into Chinoiserie floral and bird scene motifs create an unexpected story. It took two weeks to hand paint the mural and used three colours.

Custom menu design and fabrication for interior design of La Glace ice cream shop.
La Glace Ice Cream Parlour interior design and branding.
Custom branded enamel pins for La Glace ice cream shop.
Staff uniform design, apron and pins for La Glace ice cream.



We designed the La Glace team uniforms to be playful and emotive of the brand story. Belgium linen aprons were custom made with inset eyelet trim and adorned with a set of three pins; our peacock mascot, a Deco ice-cream cone and the logotype. 

Interior design and branding for La Glace ice cream shop.
La Glace Ice Cream Parlour interior design and branding.
Signage, branding and interior design for La Glace.
Signage, branding and interior design for La Glace.

From the interior design, furniture design, branding, custom packaging, custom shopping bag design, wall mural art, art direction, custom apron and uniform design, custom ice cream vessel design, brass menu board to the retail signage, we poured our hearts into creating an emotional brand experience for the luxury Ice Cream Parlour, La Glace.

INTERIOR Photography:
Gillian Stevens

PRODUCT PHOTOGRAPHY:
MAKITO INOMATA
ART DIRECTION:
MARGHERITA PORRÀ

STYLING:
MARGHERITA PORRÀ & ELIZABETH VEGH