arithmetic designed a communicative and unique solution for vitamin brand, Grand Health, that included a custom box and bottle design. Showcased are the custom illustrations created uniquely for each product as well as a sophisticated iconography system created for each category — a graphic strategy created to increase consumer participation, product understanding, and to ease the shopping experience to efficiently help customers to remedy common ailments and feel their best.
We designed a custom box design with an auto-lock bottom and a custom bottle design that was then translated into 3 distinct sizes. This is the smallest box size, the 175cc. The boxes showcase the custom illustrations created for each product and the iconography system created for each category. A graphics system that crosses language barriers to provide health solutions to non-english speaking consumers living in North America.
Custom iconography system created to represent 15 different health categories. The overall strategy is to increase consumer participation, product understanding and ease the shopping experience to help customers to remedy common ailments and feel their best. Each icon was assigned a carefully selected colour which was selected based on both market category and product research. The overall colour strategy is intended to be uplifting, cheerful and create a family brand essence.