Born from the love of travel, celebrating life’s little joys and pure creative expression, Vancouver fashion retailer Middle Sister needed a personality to match a strong creator-adventurer archetype. A gestalt bird icon celebrates adventurous spirit while the refined typeface speaks elegance. A soft yet vibrant ballet pink was dedicated as the brand’s signature colour. We hand-rendered three unique patterns, each with a distinct painterly style to adorn each of the brand assets from the interior lining of the shopping bag, the hangtag, business card and gift certificate.
Custom-sized shopping bags in two sizes were created using double-thick paper stock to avoid show-through of the vibrant interior graphics, custom dye dipped handles were created and the logo was foil stamp embossed on the front — all to create an extremely tailored presence.
Hangtag design for fashion retail showcasing custom copper eyelet and matching custom copper safety pin, looped together through a custom dye dipped Pantone cord ordered specially for Middle Sister. The two cards are heavy weighted card stock and when swivelled reveal a sentimental message for the consumer.
Double thick, copper gilded edge business cards. The front displays a tonal animal dot print that was created custom for Middle Sister, adored with a copper foil logo hot stamp.