Hollow Tree

Industry
Home
Scope of Work
Brand Strategy
Packaging Design
Package Architecture
Logo / Brand
Copywriting
Sustainability
Editorial
Website
Illustration
Climate Action Notes
Recyclable Paper Stock Box
Reusable Ceramic Clay Vessels
Awards
Applied Arts Packaging Design Award, 2017
Year
2016
Award winning packaging and branding design for candle company Hollow Tree.
Branding and packaging design for Hollow Tree.

Inspired by the wild west coast forests and the pioneers who explored the impossible terrain, we branded and packaged the founders lifelong experiences into a luxury round box reminiscent of the trunk of a tree. Custom art lines each of the four series, telling the story and sharing the unique memories of the founder and history of the Canadian landscape; 1871, Backpacker, Library of Trees & Botanical. Twenty scents categorized within four series, each with a unique name & story which binds itself to the series in a poetic nuance. 

Editorial photography for Hollow Tree candle company.
Copywriting for Hollow Tree candles.
Branding and packaging design for Hollow Tree.
Branding and packaging design for Hollow Tree.
Copywriting for Hollow Tree candles.

PRODUCT PHOTOGRAPHY:
MAKITO INOMATA

EDITORIAL PHOTOGRAPHY:
JENNILEE MARIGOMEN

ART DIRECTION:
MARGHERITA PORRÀ

STYLING:
MARGHERITA PORRÀ & ELIZABETH VEGH