SUNCOAT KIDS

Industry
Beauty
Scope of Work
Sustainability Strategy
Packaging Design
Packaging Sourcing
Copywriting
Illustration
Climate Notes
FSC Certified Paper
Reusable Packaging
Recyclable Components
Client
Suncoat Kids
Year
2025

Suncoat Kids is a non-toxic kids nail polish brand that brings together science and imagination through playful, purposeful packaging. Designed from the lens of a child, the packaging channels curiosity, creativity, and reuse.

The gable-style box evokes a sense of gifting and nostalgia—reminiscent of a lunchbox filled with surprises. Made with Italian Tintoretto textured paper, the tactile feel reflects a handmade, craft-like quality, inviting touch and exploration. Graphics draw inspiration from Paul Rand’s paper collages—playful shapes and abstract forms feel like they were designed by a child, not just for one.

A peekaboo window teases discovery, while the box itself is designed for repurposing—as a treasure box or craft kit—encouraging imaginative reuse. Inside, the polish bottles feature custom caps first sculpted in clay, reinforcing the handmade, dreamlike story. Nail decals extend this vision, with fluid, starry designs evoking movement and a dreamy sense of play.

Every element—from material to form—embraces childhood wonder, balancing elegance with expressive freedom. Suncoat packaging transforms a product into an open-ended experience, where science and art collide, and imagination leads the way.