Fioreria (Italian, feminine noun): florist’s shop or flower shop. For one day only, in collaboration with Bloomier, the Arithmetic studio transformed into Fioreria—an ephemeral, Italian-inspired floral atelier in celebration of twenty years of design, beauty, and shared creative vision. What emerged was not just a flower shop, but a living installation: a sensory vignette of sculptural bouquets, inherited lace, and intuitive gesture. Aesthetic and environmental. Fleeting yet full of memory.
Each arrangement was wrapped in once-forgotten cut lace textiles—fragments of histories we may never fully know, but which still hold the warmth of hands that came before us. We chose to honour these quiet relics not as artifacts, but as participants—allowing them to cradle the florals that now carried our collective present.
There was no fanfare. No RSVP list. Just a storefront opened like a portal. A moment unfolded like a bloom. It existed briefly, and beautifully.
In many ways, Fioreria was an act of devotion—to the handmade, to the unnoticed, to the seasonal, and to the stories carried within every petal, every stem, every thread. And in witnessing your responses—your joy, your laughter, your stillness—we felt the undeniable aliveness of something transient yet true. Kamila and her talented Bloomier team joined us in seamlessly aligned collaboration to bring the Fioreria vision to life. Spicers generously contributed luxurious Italian Fedrigoni papers, a staple in our packaging work for beautiful tactility. For those who weren’t able to join us, you were held in our thoughts and gestures.
