ANAMNESIS

Industry
Event Design
Scope of Work
Event Coordination
Sustainability Strategy
Product Design
Photography Art Direction
Styling
Event Design
Climate Action Notes
FSC Certified Paper
Brand Partners
Fedrigoni, Spicers
Year
2025
Luxury brand activation by brand strategy and development studio, Arithmetic.

Anamnesis—from the Greek, “the remembering”—is an ode to the forgotten wisdom within, the creative spark that transcends the ordinary, and the beauty found when we pause to listen inward. In great depths, it is a ritual of recollection.

Celebrating the launch of Arithmetic's Pulp Magazine featuring the award winning female-led creative studio.
Brand event by luxury branding agency Vancouver / London / Milan / Paris / New York

Anamnesis was a layered gathering in celebration of 20 years of Arithmetic, our female-founded design agency—dog-eared by our cover feature in the Italian magazine PULP, produced by Fedrigoni and brought to life in partnership with Spicers. The event unfolded as an immersive installation featuring sculptural, mermaid-inspired food by Salty World, ephemeral object-based vignettes, and deep connections. It was tactile, unexpected, and intimate.

Scallop shell catering details from luxury brand activation by strategy and design studio, Arithmetic.
luxury brand event by branding agency Arithemtic, in Vancouver / Sun Peaks / Milan / Paris / London / New York

The intention for Anamnesis was to create a storied, transportive space where emotion leads, design becomes ritual, and where the impossible can be glimpsed—if only briefly.


This evening marked something important for us—creatively, personally, and relationally. We’re stepping into a new chapter that’s only beginning to unfold.

Italian and Westcoast fusion of flavours for catering of unique brand event
Pulp magazine featuring Margherita Porra's female-led design studio, Arithmetic.
Margherita Porra celebrates 20 years as founder and leader of Arithmetic design agency with luxury brand event.
luxurious cake details from unique brand activation fusing European history with Westcoast energy. Brand activation designed and produced by Arithmetic
Margherita Porr on the cover of Pulp Magazine, the print publication of Italian based paper producer, Fedrigoni.
Margherita Porra cuts a decadent, Parisian vintage cake as part of Arithmetic's 20 year anniversary event.
inclusive design agency
female-led creative studio