Arithmetic created this fun and engaging brand identity and packaging series to showcase junior girls bra top and underwear sets. Too young to be a teenager, too old to be a kid, Tootsie is the perfect answer for the tween. Cute phrases such as, “head in the clouds”, “sweet like candy” and “smell the flowers” instantly connects with the innocence and playfulness of a young girl. Oh and don’t forget the reusable and fun packaging. Graphic Design created in Vancouver, BC, Canada.