creative strategy and design company

story / team bio: margherita porra

Margherita Porra, Creative Director & Founder
Arithmetic


Margherita Porra - Founder and Creative Director of arithmetic, is known for her innate talent in unique brand creation, cultural trend clairvoyance and paired down, symbolic design. She is equal parts analytical and creative. Exclusively custom and exquisitely tailored, Margherita’s design style displays a symmetry, elegance, and sophistication with the subtle yet unmistakable mark of contemporary wit.

 

Following her formal education in Graphic Design and International Business - graduating with honours, Margherita launched her design career in the hectic Fashion Industry. She brought her unique artistic vision to life through the design of countless products sold worldwide for Canadian and American top fashion brands, all the while honing a keen production sensibility while working hands on with skilled artisans.

 

With extensive design experience in consumer goods categories, Margherita has worked on everything from brand vision and
strategy to corporate identity, packaging, environmental graphics and product design. She has over 14 years of experience
designing for retail focussed product producers, with a focus on health, food and fashion industries. Inspired by her own health issues, her personal passion for nutrition, paired with her refined taste buds has fuelled her work in the food and health and
wellness categories with great success in breaking convention in stale markets.

 

Margherita’s core belief is that great design tells a story. It has the innate ability to move a product from one category to another, increase yield, creates efficiencies and most of all, adds beauty to the interaction.

 

Over the past fifteen years, Margherita has received numerous design awards, including thirteen in the past two years;
  
Four Applied Arts Magazine Awards (2014, 2017)
Emerging Graphic Designer of Canada by the Design Council of Canada, 2015
The coveted AACE Award for Design Excellence in Canada 2014/15
Two GDUSA (American) Packaging Design Awards 2016
GDUSA Health & Wellness Award 2015 & 2016
The Globally Esteemed Pentaward (Silver 2014)
Packaging Design of the Year for excellence in Typography from Communication Arts Magazine (January 2014)
8 International Gallery Awards

 

Her packaging design work has been published countless times in the Dieline, Taschen’s The Package Design 3 Book, Applied Arts Magazine, Wallpaper, Grey Magazine, Idn Magazine, Lovely Package, Choi’s Package Book, Hightone Packaging Book, Pattern-Base Book, Georgia Straight, Fashion Magazine, and featured multiple times on Shaw TV. She has recently spoken on the subject of storytelling in package design and has written about the Makers behind the package.